This page is dedicated to the postcards used to help advertise the E-M_F "30" automobile. There were several types of postcards used, and I will create a section for each of these types. The first section will be dedicated to the Glidden Tour Pathfinder postcards. I have also seen post cars including photos of the cars.
This section is dedicated to the postcards used to show the endurance and quality of the E-M-F "30" through the use of photographs takes during the Glidden Tour Pathfinding excursions. The E-M-F was used as the pathfinder for several years. The term "Pathfinder" meant that the car was used to find and/or map out routes for the actual Glidden Tour.
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This postcard shows the Pathfinder on a muddy road with mud caked wheels. The front captions says
"Pathfinding for the glidden Tour - Detroit to Denver and return. 2600 miles in rainy April. Car was an E-M-F "30" - Price, $1250".
The back of the postcard reads
On arrival at Mankato, Minn., E-M-F "30" was carrying by actual weight, 1100 pounds of "Gumbo" - over half a ton, besides her five passengers. Dai Lewis said: 'I marvelled that any car could navigate so encumbered, but the "30" didn't seem to mind at all.'" The card also reads "Maxfield & Leahy, Agents. Bradford Co., Pa., Ontario.,, N.Y. Address, Naples, N.Y. or Sayre, Pa." Reference Glidden-P2 with questions about this postcard. |
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This postcard shows the Pathfinder on a muddy road in Winnebago City, Minn. The front captions says
"Pathfinding for the glidden Tour - Detroit to Denver and return. 2600 miles in rainy April. Car was an E-M-F "30" - Price, $1250".
The back of the postcard reads
Winnebage City, Minn., is a live town eleven months in the year, but nobody thinks of going anywhere in April. Farmers marvelled that an automobile would brave roads (they called them that out of courtesy) that no horse drawn wagon can navigate at all. At the point shown in the picture there was a deep hole where a ditch had been dug across the "street". The mud lake looked as innocent here as elsewhere, so E-M-F "30" dropped into it with a bump that would have broken an axle on any other car." The card also reads "Maxfield & Leahy, Agents. Bradford Co., Pa., Ontario.,, N.Y. Address, Naples, N.Y. or Sayre, Pa." Reference Glidden-P3 with questions about this postcard. |
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This postcard shows the Pathfinder stuck in a flooded stream. The front captions says
"Pathfinding for the glidden Tour - Detroit to Denver and return. 2600 miles in rainy April. Car was an E-M-F "30" - Price, $1250".
The back of the postcard reads
Photographers are enthusiasts - at least Krohn, who accompanied the E-M-F Pathfinder was. Also he was popular with the crew - that's why he was able to induce them to look pleasant under circumstances depicted in the photograph. Just after a Kansas cloud-burst the streams became torrents and the experience of fording them was not soon to be forgotten. Meinzinger says E-M-F "30" revelled in it, for it was the first time her underworks had been thoroughly cleansed of the clinging Wisconsin clay and Iowa gumbo". The card also reads "Maxfield & Leahy, Agents. Bradford Co., Pa., Ontario.,, N.Y. Address, Naples, N.Y. or Sayre, Pa." Reference Glidden-P4 with questions about this postcard. |
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This postcard shows the Pathfinder stuck in a flooded stream. The front captions says
"Pathfinding for the glidden Tour - Detroit to Denver and return. 2600 miles in rainy April. Car was an E-M-F "30" - Price, $1250".
The back of the postcard reads
This time the Pathfinder was actually stalled. In crossing a stream, swollen by a Kansas cloudburst, till it submerged the road, E-M-F "30" dropped into a hole where a culvert had been washed away. You'll notice only the top of the front wheel is visible. Magneto was submerged and current "shorted." As soon as she was pulled out, however, the ignition system worked as well as ever and the party got safely to the next town - Williston, Kansas, before nightfall. It was the only time a cylinder missed fire on the entire trip of 2650 miles - and all four quit in a bunch! As may be imagined. The card also reads "Maxfield & Leahy, Agents. Bradford Co., Pa., Ontario.,, N.Y. Address, Naples, N.Y. or Sayre, Pa." Notice that this picture and the one above may have been taken at the same flooded stream. Reference Glidden-P5 with questions about this postcard. |
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This postcard shows the Pathfinder preparing to cross a stream in Kansas. The front captions says
"Pathfinding for the glidden Tour - Detroit to Denver and return. 2600 miles in rainy April. Car was an E-M-F "30" - Price, $1250".
The back of the postcard reads
A river to cross - a raging torrent after a Kansas thunder storm - and no bridge. A stop; a photograph to prove it; a plunge and the sturdy waterproof E-M-F "30" rushed her five passengers over in a twinkling. Water was two feet deep, but it didn't reach the carburetor or magneto - Meinzinger says he knows how the Israelites crossed the Red Sea dry shod - they rushed it so the water had to pile up on either side and didn't get back until they were on the other side." The card also reads "Maxfield & Leahy, Agents. Bradford Co., Pa., Ontario.,, N.Y. Address, Naples, N.Y. or Sayre, Pa." Reference Glidden-P6 with questions about this postcard. |
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This postcard shows the Pathfinder Stuck in the mud with several people trying to get it out. The front captions says
"Pathfinding for the glidden Tour - Detroit to Denver and return. 2600 miles in rainy April. Car was an E-M-F "30" - Price, $1250".
The back of the postcard reads
Dobbin would have been called in to help, but the prudent farmer refused to risk his horses in this quicksand hole that he said was "bottomless" when soaked by spring rains. Horses would have sunk even deeper than the car and might have broken legs or so strained themselves at to be useless ever after. So resort was had to fence rails, the car pried up so as to get a kind of corduroy footing under her and then she worked her own way out. It was a revelation to the ruralites to see her perform. " Reference Glidden-P7 with questions about this postcard. |
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This postcard shows the making a run up a muddy hill. Note the smoke from the engine.
She was running hard. The front captions says
"Pathfinding for the glidden Tour - Detroit to Denver and return. 2600 miles in rainy April. Car was an E-M-F "30" - Price, $1250".
The back of the postcard reads
Climbing grades of ten to fifteen per cent on a surface of slippery clay with rivulets of water coursing down the ruts is no molly-coddle task. No traction at all without chain grips and as many as eight pairs of chains were used in one day - cross chains would wear and break under the strain. Wonderful motor, that, in the E-M-F "30" - something has to come when you open the throttle! " Reference Glidden-P8 with questions about this postcard. |
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This postcard shows the official Glidden Tour Pathfinder, Dai Lewis, taking some notes. The front captions says
"Pathfinding for the glidden Tour - Detroit to Denver and return. 2600 miles in rainy April. Car was an E-M-F "30" - Price, $1250".
The Back of the postcard reads:
Dai Lewis always has been and always will be the Official Pathfinder for Glidden Tours because of his imperturbability. Nothing ever ruffles Dai and while the others were prying the car out of a bad quick sand bed she had run into Lewis was bringing his notes up to date. They do say that his official report sent to Buffalo that night would have been unfit for publication where he referred to the roads, but his telegram to the factory said: E-M-F "30" was a wonderful car and surprised him by the way she negotiated what to other cars of twice the power and price would have been impassable roads".
Reference Glidden-P9 with questions about this postcard. |
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This postcard shows the Pathfinder Stuck in the mud again. The front captions says
"Pathfinding for the glidden Tour - Detroit to Denver and return. 2600 miles in rainy April. Car was an E-M-F "30" - Price, $1250".
I do not know what the caption is on the back of this postcard. If you know, please send me an email with the exact wording so I can include it here (Reference photo Glidden-U10). I will continue to look for this card to add to my collection and add the caption when I aquire it. NOTE: I do not have this card in my collection and would be interested in purching it if you have one you are wanting to sell. Please email me with the details and Reference photo "Glidden-U10". |
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This postcard shows the Pathfinder Stuck in the mud again and a man looking like he does not want to push it out again. The front captions says
"Pathfinding for the glidden Tour - Detroit to Denver and return. 2600 miles in rainy April. Car was an E-M-F "30" - Price, $1250".
The back of the postcard reads
No; we're not going to fib about it. E-M-F "30" didn't get out of that position by her own power. Notice the dog in the background? That's the farmer's dog - got there a little ahead of the horses. Meinzinger says the car could have pulled herself out at that if he had had any more chain-grips. But the last pair went just a moment before the photograph was taken. Had been pulling through that slippery, sticky, bottomless clay all day and tearing up chains as fast as they could be put on. Here the wheels dug a hole so the rear ones are in beyond center - no traction vehicle can do much then. Only way the horses could pull her out was by using a long rope so they could get footing on the grass at side of road. Dai Lewis and the bunch are smiling - it was such a good joke on E-M-F "30" to get stuck at all." Reference Glidden-P11 with questions about this postcard.
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This postcard shows the Pathfinder in Detroit with many people around at the start of the trip along with the "starting cannon".
The front captions says
"Pathfinding for the glidden Tour - Detroit to Denver and return. 2600 miles in rainy April. Car was an E-M-F "30" - Price, $1250".
The back of the postcard reads
Detroits popular mayor, Philip Breitmeyer, fired the starting gun that sent Detroit's most popular car - E-M-F "30" - on its memorable 2650 mile Glidden Pathfinder run. It was early morning but Campus Martius was packed with people to see the sturdy car off on her long journey. There were those present who said no car could negotiate the terrible roads of the seven States at that time of the year, but E-M-F "30" did herself proud for she surpassed all previous records - and they were made by cars selling for twice and three times as much. " Reference Glidden-P12 with questions about this postcard. |
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This postcard shows the Pathfinder going though a pass. The front captions says
"Pathfinding for the glidden Tour - Detroit to Denver and return. 2600 miles in rainy April. Car was an E-M-F "30" - Price, $1250".
The back if the postcard reads:
There were some beautiful spots, too - that is, they looked beautiful in July when the tour came through. The picture was taken in April and tho it was entrancing when the Pathfinding party got there, Dai Lewis said it was like every other pleasurable thing in this world - they had to climb a 15 percent grade for miles to get to it. E-M-F "30" does not mind grades, however - never was one that could stop her. Reference Glidden-P13 with questions about this postcard. |
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This postcard shows the Pathfinder on what looks like the start of the journey. The front captions says
"Pathfinding for the glidden Tour - Detroit to Denver and return. 2600 miles in rainy April. Car was an E-M-F "30" - Price, $1250".
The back of the postcard reads:
Here's the Pathfinding party on arrival at Convention Hall, Kansas City, after 2650 miles of the worst going any automobile had ever encountered. Smiles show how the party felt, and as for the car, Dai Lewis wired us: "E-M-F "30" Glidden Pathfinder arrived six-thirty this P.M., finishing journey of 2637 miles, covering thirty-eight days of continuous driving over worst roads any car ever was driven. Driver, passengers and car fresh as daisies and ready for another trip." Reference Glidden-P14 with questions about this postcard. |
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This postcard shows the Pathfinder Stuck good in the mud and a gentleman looking on. The front captions says
"Pathfinding for the glidden Tour - Detroit to Denver and return. 2600 miles in rainy April. Car was an E-M-F "30" - Price, $1250".
The back of the postcard reads
The photograph was an instandaneous one, so it doesn't show the rear wheels revolving so rapidly as to excite the admiration of driver Meinzinger. E-M-F "30" will climb anything the wheels can hold or negotiate any roads - sand, mud or clay - so long as she can get traction. She'll spin the driving wheels under full load on any surface. In the spot where the picture was taken the occupants had to dismount because the road seemed to have no bottom and with every revolution of the wheels she sunk deepe. There was a bottom, however, and when the wheels had dug down o it the chain grips got a hold and with a mighty lunge E-M-F "30" came triumphantly out of it. " Reference Glidden-P15 with questions about this postcard. |
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This postcard shows the Pathfinder heading down the road. The front captions says
"Pathfinding for the glidden Tour - Detroit to Denver and return. 2600 miles in rainy April. Car was an E-M-F "30" - Price, $1250".
The back of the postcard reads
Any kind of solid, or semi-solid footing was a grateful relief after the clay and quicksand the Pathfinder had been ploughing through in Wisconsin. The road shown is little more than a lumber trail through the forest; but the five passengers in E-M-F "30" felt as it they were on terra firma again and in an automobile instead of rolling on an ocean of mud in a "Sea-going-Hack." "
Reference Glidden-P16 with questions about this postcard. |
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This postcard shows the Pathfinder flying through the water. The front captions says
"Pathfinding for the glidden Tour - Detroit to Denver and return. 2600 miles in rainy April. Car was an E-M-F "30" - Price, $1250".
The back of the postcard reads
Under the circumstances shown on the reverse side the ignition system would soon have gone out of commision but that the wiring on E-M-F "30" cars is carefully done, the magneto of the low tension type, and to make assurance doubly sure, the pressed steel drip pan protects wires and magneto from water splashed up by the wheels. There were hundreds of miles of this kind of going - it was in rainy April, you'll remember. " Reference Glidden-P17 with questions about this postcard. |
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This postcard shows the Pathfinder trying to stay out of the ditch. The front captions says
"Pathfinding for the glidden Tour - Detroit to Denver and return. 2600 miles in rainy April. Car was an E-M-F "30" - Price, $1250".
Wisconsin was heart-breaking. Roads for undreds of miles just like shown in the picture. Driving wheels would spin helplessly till the chains dug down to hardpan then she would forge ahead a few yards and repeat the operation. Never was motor, driving gear, axles and other parts subjected to such stresses, yet not a part gave out. E-M-F "30" is made of the best materials known to science and she proved up on these roads. Reference Glidden-P18 with questions about this postcard. |
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This postcard shows the Pathfinder going through some REAL mud. The front captions says
"Pathfinding for the glidden Tour - Detroit to Denver and return. 2600 miles in rainy April. Car was an E-M-F "30" - Price, $1250".
The back of the postcard reads
When a traction vehicle sinks below the center of its wheels there is no hope of getting out under its own power - every revolution of the driving wheels but serves to dig the holes deeper. Photo shows E-M-F "30" in that condition. That was the one time when dobbin had a chance. But think what the car had to go through before she dropped into this hole - 451 miles of this kind of going! " Reference Glidden-P19 with questions about this postcard. |
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This postcard shows Dai H. Lewis and another man looking at the Pathfinder stuck in some REAL mud. The front captions says
"Pathfinding for the glidden Tour - Detroit to Denver and return. 2600 miles in rainy April. Car was an E-M-F "30" - Price, $1250".
The back of the postcard reads
Dai H. Lewis - the man in the long drab overcoat - has been Official Pathfinder for every important reliability contest that ever was. His knowledge of roads and of automobiles is great. The smile of approval shown in the picture says volumes for the E-M-F "30". It was positively wonderful how she plugged through mud and clay - went where lots of sixty horse powered cars couldn't have followed her and did it without apparent effort. " Reference Glidden-P20 with questions about this postcard. |
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This postcard shows the Pathfinder next to another car. The front captions says
"Pathfinding for the glidden Tour - Detroit to Denver and return. 2600 miles in rainy April. Car was an E-M-F "30" - Price, $1250".
The back of the postcard reads
Never before had E-M-F "30" a chance to prove her prowess as on the day this photograph ws taken. It was in Wisconsin and the roads were a combination of clay nd quicksand. Some enthusiats from La Crosse came out 30 miles to meet and escort the Pathfinder to that city. The 60 horse power escort car got mired in the quicksand while E-M-F "30" went on through. Photo shows hearty greeting between the two parties. Reference Glidden-P21 with questions about this postcard. |
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This postcard shows the Pathfinder being "block-and-tackled" out of the mud. The front captions says
"Pathfinding for the glidden Tour - Detroit to Denver and return. 2600 miles in rainy April. Car was an E-M-F "30" - Price, $1250".
The back of the card reads:
"This is one of the only times on record that Official Pathfinder Dai Lewis took a hand at a rope. Dai's avoirdupois was a valuable aquisition to the line and served to keep the car from overturning in the soft clay. Driver Meinzinger, tired of the monotonous pull, pull, through clay up to the hubs, thought he saw better footing at the side of the road. Tried, but the wheels on one side dropped in ditch and there was nearly a capsize - strong spokes to stand that strain, by the way."
Reference Glidden-P22 with questions about this postcard. |
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This postcard shows the Pathfinder going down the road. The front captions says
"Pathfinding for the glidden Tour - Detroit to Denver and return. 2600 miles in rainy April. Car was an E-M-F "30" - Price, $1250".
The back of the postcard reads
You can't always tell by a photograph. This road doesn't look so bad, but when you consider it was all sand and soft, and the wheels sank 6 to 8 inches in it, you will appriciate that it takes a powerful car to pull through it on high gear. Not once was it necessary to shift even to intermediate. Twenty miles an hour was an easy average for E-M-F "30" with five passengers and 750 pounds of luggage. " Reference Glidden-P23 with questions about this postcard. |
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This postcard shows the Pathfinder getting back on the road. The front captions says
"Pathfinding for the glidden Tour - Detroit to Denver and return. 2600 miles in rainy April. Car was an E-M-F "30" - Price, $1250".
The back of the postcard reads
Rainy April, the worst month in the year for touring, was selected as the time for laying out the Glidden Tour route. The scene on the opposite side was a common one - in fact it rained almost contantly, yet the passengers were always comfortable and always dry, for not once did the car stop or hesitate so from one stopping place to another there was never occasion to dismount unless to make a photograph. " Reference Glidden-P24 with questions about this postcard. |
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This is the first E-M-F postcard I bought, and it was the first picture of a car like mine I was able to find. The front captions says "E-M-F "30" Fore-Door Demi Tonneau, $1100". The back of the postcard only has an area for writing. |
How to contact me... |
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John M. Daly |
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Phone: | (815) 786-4824 | |
Email: |