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1912 Studebaker Sales Brochure Page

So you want to see the 1912 Studebaker Sales Brochure for the E-M-F Automobiles? Well, you have found the right page.

These pages were scanned from an original piece of E-M-F literature I aquired.

If you have any E-M-F Lierature that you would like to sell, please let me know. I am always looking for items that I do not have, and if I am not interested, I may know someone who it.

I hope you enjoy looking or downloading the information.


This is the front cover of the 1912 Studebaker E-M-F 30 Sales Brochure. It is very fancy with embossed lettering. Click the picture to view.
This is PAGE 1 of the 1912 Studebaker Sales Brochure. It has a nice picture of the back of an E-M_F going down the road. Click the picture to view.
This is PAGE 2 of the 1912 Studebaker Sales Brochure.
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This is PAGE 3 of the 1912 Studebaker Sales Brochure. Contains a great semi-colorized photo of a 1912 5-Passenger touring. Orientation is as it appears in brochure.
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This is PAGE 4 of the 1912 Studebaker Sales Brochure. What kind of machine is in the picture?
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This is PAGE 5 of the 1912 Studebaker Sales Brochure. Contains Contains a picture of an E-M-F crossing a bridge.
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This is PAGE 6 of the 1912 Studebaker Sales Brochure. Contains a picture of a forging operation, but it does not look like an E-M-F Part!
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This is PAGE 7 of the 1912 Studebaker Sales Brochure. Contains a picture of an E-M-F on a winding mountain road.
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This is PAGE 8 of the 1912 Studebaker Sales Brochure. Contains a picture of a 1912 E-M-F Roadster.
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This is PAGE 9 of the 1912 Studebaker Sales Brochure. There is a picture of an E-M-F Going down a mountain road and talk about the chassis and the material it is made out of. Click the picture to view.
This is PAGE 10 of the 1912 Studebaker Sales Brochure. This page contains a picture of pistons being weighed.
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This is PAGE 11 of the 1912 Studebaker Sales Brochure. Contains a picture of a lineup of E-M-F Chassis in front of what looks like the Piquette ave plant in Detroit. Note that the picture was taken before the addition of the upper two floors.
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This is PAGE 12 of the 1912 Studebaker Sales Brochure. Contains a picture of what appears to be a drilling machine working on an aluminum crank case.
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This is PAGE 13 of the 1912 Studebaker Sales Brochure. This page has a nice picture of a 1912 E-M-F Roadster. Interesting thing about this page is that the photo is crooked on the page.
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This is PAGE 14 of the 1912 Studebaker Sales Brochure. Contains a picture of the area between the factory buildings showing what appears to be stacks of firewood.
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This is PAGE 15 of the 1912 Studebaker Sales Brochure. This is the Left hand page of the center spread showing the factories.
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This is PAGE 16 of the 1912 Studebaker Sales Brochure. This is the Right side page of the center spread showing the factories.
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This is PAGE 17 of the 1912 Studebaker Sales Brochure. Contains a nice picture of a 1912 E-M-F Demi Tonneau.
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This is PAGE 18 of the 1912 Studebaker Sales Brochure. Contains a picture of what seems to be a chemist, though I can not image what he is doing. The page talks about the forging process.
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This is PAGE 19 of the 1912 Studebaker Sales Brochure. This is the first page of specifications for the 1912 E-M-F. Subheadings include "Motor", "Pistons", "Crankshaft", "Valves", "Crank Case" and "Carburetor". There is also a sectional view of the water pump.
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This is PAGE 20 of the 1912 Studebaker Sales Brochure. This page continues with the Specification subsections "Timing Gears", "Ignition", "Motor Cooling", "Lubrication", "Clutch" and "Transmission". It also includes a sectional view of the Carburetor.
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This is PAGE 21 of the 1912 Studebaker Sales Brochure. This page continues with Specifications subsections "Brakes", "Frame", "Control" and "Bodies". There is also a sectional view of the oiling system.
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This is PAGE 22 of the 1912 Studebaker Sales Brochure. This page continues with Specifications subsections "Tops", "Painting", "Gasoline Tanks", "Wheels", "Tires" and "Gear Ratios". There is also a sectional view of the E-M-F 30 engine.
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This is PAGE 23 of the 1912 Studebaker Sales Brochure. This page continues with Specification Subsections "Springs", "Wheel Base", "Running Boards", "Materials" and "Equipment". There are also sectional views of the transmission and cone clutch.
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This is PAGE 24 of the 1912 Studebaker Sales Brochure. This page continues with Specification Subsections "Prices", "Extra Equipment" and "Guarantee". There is also two views of the standard tread front axle.
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This is PAGE 25 of the 1912 Studebaker Sales Brochure. This page contains a section called "Things to consider when buying a car" and a picture of a man cutting ring-gears for the rear end.
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This is PAGE 26 of the 1912 Studebaker Sales Brochure. This page continues on the virtues of the E-M-F "30" and has a picture of the left left side of the E-M-F "30" engine.
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This is PAGE 27 of the 1912 Studebaker Sales Brochure. THis page has more talk about why an E-M-F is the only car to buy and a picture of an E-M-F factory racer #45.
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This is PAGE 28 of the 1912 Studebaker Sales Brochure. The writer finishes is exhortations of the E-M-F. Are you ready to buy one now?
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This is PAGE 29 of the 1912 Studebaker Sales Brochure. Here is a list of Branches and Supply Depots.
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NOTE: Page 30 is a blank page.
This is PAGE 31 of the 1912 Studebaker Sales Brochure. It is blank except for the printers name in the lower righthand corner; "Joseph Mack Printing House, Detroit". Don't ask me why I included it, but I did.
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This is the rear cover of the 1912 Studebaker Sales Brochure.
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